Shop Local: Shop Small this Holiday Season

Last year, shoppers came together in full force to support their local communities, and Small Business Saturday hit a record high with an estimated $19.8 billion in reported spending.

As we navigate a new normal through pandemic recovery, we encourage everyone to shop local and shop small this holiday season – supporting the local community businesses that line our downtown communities and business districts.

For every dollar spent at a small business, an estimated average of $0.76 stays in that business' local community, helping local business districts recover from the revenue lost throughout the pandemic.

Since 2011, the U.S. Small Business Administration has been a formal cosponsor of Small Business Saturday, founded by American Express in 2010.

Here's How You Can Participate:

For shoppers

For small business owners

For partner organizations

Wishing everyone a Happy Holiday season and a successful Small Business Saturday – and beyond!